Grew Up Here. Know It Like No One Else.
I was born and raised in Austin — back when the city had one major highway and Sixth Street was still discovering itself. I've watched this city evolve from a sleepy college town into one of the most dynamic real estate markets in the country.
That history gives me something no amount of data can replicate: instinct. I know which neighborhoods are about to pop. I know which streets have traffic noise problems after 5pm. I know which HOAs have trouble brewing. These are the things that matter when you're pricing a home or writing a contract.
From Marketing to Real Estate — Why That Matters for You
Before earning my real estate license, I spent a decade in brand marketing — helping companies tell their stories in ways that drove real results. When I transitioned to real estate, I realized I was doing the same thing: presenting a product compellingly to the right audience at the right time.
That's exactly how I approach every listing. I don't just put your home on the MLS and hope. I craft a narrative. I stage it for photography. I target the right buyer profile with paid social ads. I run email campaigns to my network of active buyers and agents. I think about your home the way a marketer thinks about a product launch — because that's what it is.
My Career Timeline
Licensed & Started at Coldwell Banker Austin
Closed 14 transactions in my first year. Named "Rookie of the Year" by Austin Board of Realtors.
Earned CNE® & ABR® Designations
Invested in advanced negotiation and buyer representation training to better serve all clients.
Joined Keller Williams Austin — Top Producer
Hit $20M in annual sales volume for the first time. Ranked in top 5% of Austin agents.
Launched Signature Marketing Program
Created my proprietary listing marketing system including 3D virtual tours, targeted digital ads, and drone photography — before it was standard.
Top 1% — Austin Board of Realtors
During Austin's most competitive market ever, helped 68 families sell their homes — averaging 4.1% above list price.
$240M Milestone & 480 Homes Sold
Continued to lead the market with an average of 22 days on market — well below the Austin average of 48 days.